Saturday, March 18, 2017
Old Spice is art
Some people believe that advertisement is not an art form. The definition of art is the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power. Now the advertisement that I choose was for Old Spice, which is a company that makes male grooming products. When I look at this advertisement the mood that it creates for me is a since of being calm, due to the background of the ocean, and the majestic horse that the man is sitting on. This advertisement tells me that there product is going to be as fresh as the ocean breeze while riding horseback, also allowing me to feel as if I were there riding with him. The way the model is sitting and looking, kind of gives off an erotic feel to the advertisement, saying that if you wear this you will feel the same way as the model. Yes, I do believe that this advertisement is a work of art, due to the location of the photo shoot, the props that were used and the body language of the model.
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The Old Spice advertisements have always been my favorite. They are always kind of random and weird but so funny! When ever the commercials would come on TV I would always be laughing at the end. I agree with you, this advertisement is a work of art. I make the viewer feel like he is there with the Old Spice man, and that he too could still smell good while riding a horse. The artist of this advertisement put lots of thought and time into it, just like a painting. There are different hues, dimensions, and context to this advertisement, all of which are qualities of an art work.
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